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Corporate Services

Marketing Manager Switzerland AM (100%)

The Marketing Manager Switzerland is a member of the Global Marketing team and reports to the Head of Marketing Asset Management. He/ She will work in close collaboration with the Swiss Sales teams both in institutional and Intermediary. The Marketing Manager Switzerland supports the development of our brand recognition in the country and the marketing strategy across all client segments (retail, wholesale and institutional) in Switzerland. Main areas of activity are:

Your challenge:

Planning & Local Marketing Oversight
  • Develop a yearly integrated marketing plan for the country to deliver against Swiss business requirements, and further develop the AM Customer Experience over all touch points (focus digital channels)
  • Manage marketing budget for the country, tracking engagement throughout the year
  • Consistent brand management of the Asset Management division in Switzerland in line with Vontobel’s branding strategy and CD/CI Guidelines
Local implementation of global campaigns in the best possible way to maximize impact
  • Plan & deliver global campaign across the mix in Switzerland
Owning and delivering all local marketing initiatives throughout the marketing mix
  • Planning and execution of client events & sponsored conferences
  • Ownership of local advertising initiatives and local adaptations of global marketing documents to local needs
  • E-mailing/social posting related to country specific initiatives
  • Support activities for PR in Switzerland in close cooperation with the central PR Team
  • Development and support of co-marketing initiatives together with distribution partners
Participation in global marketing projects


Your qualification:

  • University degree in business, marketing or communication combined with good knowledge and understanding of the investment world
  • 8+ years of experience in marketing and communication, preferably in an international Asset Management company 
  • Good understanding of institutional and wholesale client requirements (marketing documents, communication style…), affinity to investment topics is a plus
  • High affinity to digital marketing disciplines, tools and data & analytics
  • Entrepreneurial mind set, rationale problem solver with a hands on mentality - high customer and service orientation 
  • Working self-sufficiently, ability to effectively communicate with multiple internal and external stakeholders
  • German native-speaker, able to work effectively in English in day-to-day work

Only direct applications desired.

Nicole Schenk, Corporate Human Resources, +41 58 283 57 18

Take ownership and bring opportunities to life. Be Vontobel.
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